The Primary objective of Consumption Story led Mutual fund like Birla Sunlife Buy India Fund is to generate long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in businesses that are driven by India's large population and inherent consumption patterns. The focus of the scheme will be inthe sectors that cater directly to the consumers, such as:
- Banks & Financial services
- Housing Finance companies
- Telecom
- Power Distribution
- Retail Chains
- Consumer Goods
- Consumer durables etc.
Birla Sunlife Buy India Fund will select stocks from the investment universe, which in the opinion ofthe fund manager, offers an attractive investment opportunity. These may be across the above mentioned sectors or other areas as may be identified by the fund manager. The fund has flexibility to invest irrespective of any market capitalization obligation. The fund therefore contain blend of Large, Mid and Small cap stocks.
The allocation to different market cap would vary from time to time on the discretion of fund manager.
A combination of the top down approach and bottom up approach will be followed in the stock selection process. The topdown approach will focus on an analysis of macroeconomic factors, economic changes and trends, key policy changes, infrastructure spending etc. The bottom up approach would seek to identify companies with high profitability and scalability supported by sustainable competitive advantage.
Some other Mutual Funds with same Consumption Story are:
- Kotak Life Style fund
- UTI Life Style fund
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